THE MARKETING TOOLKIT
THE 5 DISCIPLINES OF MARKETING – TRAINING PROGRAM
Our signature tool, The 5 Disciplines of Marketing is the most comprehensive, applicable, and effective training program you’ll find available specifically for small businesses.
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We get asked all the time what makes our program so unique. Simple, when the majority of small business owners don't know what to do to market their company we come in with the tools they need and the answers to their problems. Other organizations, consultants, and gurus give ideas on how to improve your marketing. We provide solutions.
Our approach is simple. In marketing there is a natural flow - a cause and effect relationship. We call this your recipe for success or your Success Formula. Just like with any recipe, if you follow the steps, in the correct order, with the right ingredients, you will have success. The 5 Disciplines of Marketing are the steps you need, but most importantly are in the correct order for successful small business marketing.
We help you put systems in place to know exactly what's working, what isn't, and how to fix it
You don't operate like a major corporation, you shouldn't market like one either. All of our tools are specific to Small Businesses.
We guarantee all of our trainings because we know they work. You can have confidence that if you aren't fully satisfied you get a full refund - No questions asked.
One thing that every business owner could use more of is time. Naturally, we all look for ways to save time and be more effective in our business. But when is it smart to cut corners and when is it foolish to try and take short-cuts? At what point do we find ourselves needlessly reinventing Read more about Should I Use a Marketing Plan Template[…]
Time Value of Marketing For centuries people have understood the time value of money. The basic concept is if I invest a dollar today that same dollar will grow based on rate of return from the interest. This principle holds true and has made a lot of people rich. But can this same principle Read more about Time Value of Marketing[…]
I recently read a LinkedIn article that asks the question, “Has the Internet become an Epidemic?” because, in this article, it states that social media is every bit as addictive as cigarettes. But what is more concerning is that the major companies are engineering it to be addictive. Making profit off a good product is Read more about Avoiding Unethical Marketing[…]
Most businesses approach marketing in one of two ways Systematically or Creatively. The systematic approach is very scientific, organized, and structured. It generally has the philosophy that if you put one dollar into marketing or advertising, that dollar will generate many more dollars in increased revenue. On the other hand, when a business owner subscribes Read more about 4 Steps in Your Marketing Planning Process[…]
Without a competitive advantage you can’t grow your business. You’ll struggle with your marketing, and eventually you’ll be out of business. But you need more than just a one time competitive advantage. You need to be able to be competitive at all times. Here are several effective ways to achieve a sustainable competitive advantage that Read more about Achieve a Sustainable Competitive Advantage[…]