marketing planning process

4 Steps in Your Marketing Planning Process

Most businesses approach marketing in one of two ways Systematically or Creatively. The systematic approach is very scientific, organized, and structured. It generally has the philosophy that if you put one dollar into marketing or advertising, that dollar will generate many more dollars in increased revenue. On the other hand, when a business owner subscribes Read more about 4 Steps in Your Marketing Planning Process[…]

Sustainable Competitive Edge

Achieve a Sustainable Competitive Advantage

Without a competitive advantage you can’t grow your business. You’ll struggle with your marketing, and eventually you’ll be out of business. But you need more than just a one time competitive advantage. You need to be able to be competitive at all times. Here are several effective ways to achieve a sustainable competitive advantage that Read more about Achieve a Sustainable Competitive Advantage[…]